Valeria Sablina
theme:

Portfolio — selected work

Valeria Sablina

UX/UI designer: interfaces and design systems for B2B SaaS

5+ years designing interfaces: product design at Qonversion, a B2B SaaS, and mobile and web products in agencies (Ronas IT, Purrweb). I like putting design in order — design systems, component libraries, handoff a developer can actually read. I came into the profession from testing, so I am picky about details. I live in Montenegro and work remotely with teams across Europe and Eurasia.

View cases @Lsablina_R
Valeria Sablina
  • product design for B2B SaaS, MVPs and redesigns
  • design systems: semantic tokens, component libraries, light + dark
  • flows from research to dev handoff, states included
  • 5+ years across product and agency teams

Selected cases

Products, redesigns and MVPs

Four products from product and agency work: a paywall builder inside a B2B SaaS together with its design system and its onboarding, a mobile app for events and clubs, a crypto wallet MVP, and a service for managing trading strategies. Each case follows the work from the task to dev handoff, not just the final screens.

Case 01 — Qonversion

No-Code Builder at Product startup

A paywall builder inside a B2B SaaS, rebuilt in about three weeks — together with the two things it runs on: the product’s design system and an onboarding built on a teardown of four competitors. Three chapters, one page.

26+ flows in a year · 275 icons, 2 themes · 4-product teardown

Case 02 — agency project

Lit — mobile app for events and clubs

A full product rather than an MVP: find an event, book a table at the venue, choose the drinks before arriving. The complete screen set in the dark theme, every state drawn, its own UI kit.

Full screen set in about 2 weeks

Case 03

Crypto Wallet MVP

Flowmap to clickable prototype: wallet, staking, airdrop and DAO voting in light and dark, plus a 27-slide brandbook for the product’s identity.

27-slide brandbook · 2 themes

Case 04 — portfolier

Trading Strategy Management

An MVP for traders: the analytics a decision is made on, a strategy marketplace, copying and subscriptions. Dense charts and tables driven by one filter panel — and the responsive behaviour generated from my own screens.

1.5 months to a dev-ready MVP

Also shipped

Other product types I have designed end to end, in product and agency teams.

  • Video streaming app — MVP
  • Wallet app — MVP
  • Fitness app — MVP
  • Services booking app — full product
  • Taxi app — full product, Android
  • B2B manufacturing platform — full product

Other works

Concepts, presentations and graphics

Dribbble concept shots

Dribbble concepts

Interface concepts for B2B SaaS and MVPs, published as shots.

Open on Dribbble
Instagram carousel layouts for Ronas IT

Instagram carousel

Social media design for Ronas IT — carousels on a single grid.

Open in Figma

Basic animation in After Effects

Interface motion for a real estate website concept.

Open on Dribbble

About

How I work

I am open to new disciplines: if a task needs something unfamiliar, I take it on and work it out. I am always reachable, I keep the team posted on what I am doing, and I give feedback myself. Feedback from colleagues I take calmly and treat as a growth point rather than a reason to argue. If someone has a better idea than mine, I take it and do not slow the process down. Soft skills I consider one of my strengths, and that is not only my own opinion: references from previous jobs are available on request.

In design itself, what I like most is working through user flows, taking UX apart and running competitive analysis to pick up the best solutions from competitors. At the same time I work fast and without unnecessary artefacts: I draw wireframes on request, when the client needs them.

I would be glad to meet you and talk about your product or your task — write to me, I am always in touch.

Tools

  • Figma — systems, prototyping, variables
  • Miro
  • Readymag
  • Illustrator
  • After Effects — basic motion
  • AI for routine and research

Get in touch

Open to product design roles — remote across Europe and Eurasia, or hybrid in Serbia. The quickest way to reach me is email or Telegram.

@Lsablina_R LinkedIn